Why Women’s Sports Are the Future - And How Pickleball Is Leading the Way
Women’s sports are having their time in the spotlight, and it’s about time. From packed stands to skyrocketing viewership numbers, the world is finally starting to pay attention. In pickleball and beyond, women are driving major shifts that are redefining the business of sports.
Let’s talk about what’s driving this surge, why it matters, and how you can be part of the movement.
Women’s Sports: The Comeback Story We’ve Been Waiting For
For years, women’s sports had to fight for attention, funding, and respect. But now? The tides are turning, and the results are inspiring:
Record-Breaking Audiences: In 2023, events like the Women’s World Cup and WNBA Finals brought in record viewership. People are showing up - and brands and media are finally taking notice.
More Women, More Players: Sports participation among women is climbing, and pickleball is leading the charge. Known for its welcoming vibe, the sport is drawing women of all ages and skill levels.
Smart Business Moves: Investing in women’s sports is proving to be a win-win. Campaigns tied to female athletes are delivering stronger engagement and building loyal audiences.
How Pickleball Is Supporting Women On and Off the Court
Pickleball’s community-first attitude and rapid growth make it the perfect platform to support women in sports. Here’s where the opportunities lie:
Support Women on the Court: Sponsoring female athletes, women’s tournaments, or local clinics is an incredible way to connect with audiences and show your support.
Gear Up for Change: There’s untapped potential in women-specific pickleball gear. From paddles undersigned for better grip to stylish performance apparel, this market is ready for innovation.
Highlight the Heroes: Sharing the stories of women in pickleball - whether they’re pros, community leaders, or newcomers - creates emotional connections that inspire and engage audiences. At Empower, we believe every player has a story worth sharing. That’s why we feature a community highlight in every newsletter. It’s our way of showing that pickleball truly is for everyone. These stories remind us of the strength, passion, and creativity that drive our community forward.
The Future Looks Bright
Women’s sports are on a roll, and the growth isn’t slowing down. Revenue, participation, and innovation are all climbing. Tech advancements like AI-driven coaching tools are making training more personalized and accessible than ever before.
This is more than just a trend. Supporting women in sports creates strong communities, more inclusive opportunities, and smarter investments. At Empower Pickleball, we’re proud to play our part in amplifying these voices and building a future where everyone has a place.