Women already represent a major part of pickleball. JOOLA and TOGETHXR want to make sure they’re just as visible in the culture surrounding it.
The two brands have launched “She’s Got a Point,” a long-term partnership designed to spotlight the women shaping pickleball, from professional athletes to recreational players on local courts.
TOGETHXR is the women’s sports media and commerce company behind the “Everyone Watches Women’s Sports” campaign. Co-founded by Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, the company has built its platform around women’s sports storytelling, culture, and merchandise.
The partnership brings that reach together with JOOLA’s athletes, equipment, and presence throughout professional pickleball. The brands plan to create content, merchandise, and in-person experiences that place women more prominently within the sport’s growth.
“Every woman out here, from the pros to the 3.0s, and all who love to play this game, has a point to make on court,” JOOLA athlete Kate Fahey said. “Seeing that celebrated on a stage this big, alongside a brand like TOGETHXR that’s built for women’s sports fans, means a lot.”
The Partnership Starts at Worlds
“She’s Got a Point” will make its public debut during the Pickleball World Championships in Dallas from November 2–8.
Fans can visit the JOOLA x TOGETHXR Clubhouse for appearances by JOOLA athletes, including Fahey and Anna Bright. The week’s programming will also include girls’ pickleball clinics, morning yoga, and conversations with Pickleball Nikki.
A limited-edition “She’s Got a Point” merchandise collection will be sold exclusively at the clubhouse while supplies last.
The Dallas activation is the beginning of a broader platform that JOOLA and TOGETHXR plan to continue into 2027. The partnership will use content, events, and commerce to reach women already playing pickleball while introducing the sport to more of TOGETHXR’s women’s sports audience.
Bringing Pickleball Into a Bigger Conversation
Women accounted for 10.4 million pickleball players in 2025, representing 43% of all participants, according to the Sports & Fitness Industry Association.
Women also played frequently. Sixty-one percent played at least three times per week, compared with 48% of men.
Those numbers make women central to pickleball’s growth, but the partnership is also about how their role in the game is presented beyond participation statistics.
TOGETHXR brings an audience that follows women’s sports more broadly, giving JOOLA an opportunity to introduce pickleball—and the women shaping it—to fans who may not yet follow the sport closely.
“Pickleball is one of the few sports where women already compete on equal footing,” JOOLA CEO Richard Lee said. “Together, we’re making sure the women shaping this game are seen well beyond it.”
Additional details about the partnership’s 2027 content, events, and programming haven’t yet been announced.
